If you’re an entrepreneur seeking investment, you might consider diving into Shark Tank. Approximately half of the pitches capture the sharks’ interest, which isn’t a bad statistic. If a shark becomes enamored with your product (as seen with the Stakt Folding Exercise Mat), your chances of securing a deal increase.
This was the case for David Restiano and Dr. Dan Staats, the brains behind Sorsoap. They presented their innovative business on the popular TV show in 2023. Sorsoap offers a unique twist to personal hygiene: Each soap bar doubles as a massager. Restiano and Staats explained during their episode that Sorsoap is designed to soothe tired, achy muscles during a shower or bath.
Initially, the entrepreneurs faced rejection. Kevin O’Leary and Barbara Corcoran opted out for personal reasons, followed by two others. However, Mark Cuban appreciated Sorsoap’s effect on his neck, reportedly saying, “It fixed my damn neck,” and made them an offer. He proposed $100,000 for 20% equity, rather than the 10% they initially sought. The founders agreed, setting the partnership in motion.
Get lathered and get relief at the same time
The distinctive shape of Sorsoap bars is a major selling point. Designed for “muscle-scraping,” the soap’s contours help relax muscles when used 20-30 times, offering potential health benefits akin to massages. Coupled with natural fragrances and menthol, Sorsoap provides a lather that’s kind to both your skin and musculoskeletal system.
You may wonder if the product’s claims are backed by evidence. Before appearing on Shark Tank, Sorsoap conducted a trial to evaluate its effectiveness. A 2022 study published in Occupational Diseases and Environmental Medicine involved Jersey Mike’s employees using Sorsoap for a month, who subsequently reported positive results. Additionally, Runner’s World tested the SORTOOL Pro, a portable polycarbonate massager, finding it to be a valuable recovery tool for overworked muscles.
Pressing forward with muscle-soothing innovations
By 2025, Sorsoap’s range of products—including the Clean & Simple bar, the Citrus and Bergamot bar, SORTOOL Pro, and a soap-saving bag and case—remain available on its website. However, Sorsoap’s net worth is not publicly verifiable, as it isn’t a publicly traded company. In 2024, the company was valued at $5 million, suggesting Cuban viewed it as a $500,000 startup investment.
It appears Sorsoap is tapping into the demand for all-natural solutions to chronic muscle pain. According to 2019 data from the U.S. Centers for Disease Control and Prevention (CDC), around one-third of adults reported experiencing pain in their back, lower limbs, or upper limbs.
